September 15, 2025
The Catch Up: September 2025
I genuinely don’t know how we’re halfway through September already. I hope you had a wonderful summer, whether it was filled with holidays, work or surviving the school holiday juggle. This year feels as though it’s moving at lightning speed, and I can’t quite catch my breath. You may or may not have noticed that this newsletter took a little Summer hiatus- I wish I could say it was a planned reset. It wasn’t.
Instead of recharging before the busiest quarter of the year, I managed to take on more than ever. Moving out of our home/ office for renovations, trying to overhaul our website, and prepping for product launches that kept slipping back due to unforeseen delays. In a year where my personal goal was to prioritise looking after myself, I was left wondering as I sobbed on the grass in the park in overwhelm (I cringe picturing this scene) how on earth I got here. The stark realisation? I’m the problem, it’s me.
I have a habit of making things harder than they need to be. I’m burnt out because I haven’t allowed myself any time to rest. I feel like a failure because I’m comparing myself to global, multi-million-pound businesses. I feel guilty because I chase the impossibility of perfection in both work and motherhood. The list goes on…
And yes, it’s also harder to build a business like Catch Rhys. I’ve been told to make life easier: use cheaper raw materials, release trend-led products, care a little bit less. Sure, it would speed things up. But then we’d look like every other jewellery brand out there.
What needs to change is how I treat myself. I need to give myself a break- literally and figuratively. But our core values? They’re here to stay. In a world where attention spans are shrinking and consumerism has peaked, perhaps there’s space for a business that grows at a slower pace.
We may not be the Beyoncé of the jewellery world. We see ourselves more like your best mate: honest, joyful, and here for the long run. A mate who makes you feel good, tells it like it is, and is right there with you through all of life’s ups and downs.
On that note, I’m going to start treating myself more like a best mate- beginning with some proper time off to rest. There are loads of exciting things coming before the year is out. Multiple product launches are planned; hopefully, we’ll have time to release them all, but if not, that’s OK. After all, good things come to those who wait.
